For any local business, visibility online is important. It’s so tough to remain relevant and competitive without a digital presence of some kind. Running paid advertising can get your business in front of people who otherwise might not have been in a position to see your message or offer, but with all the companies fighting in the same space, even this form of marketing gets saturated in time requiring you to do something else in order to draw more people in. Search Engine Optimization (SEO), on the other hand, is a dynamic marketing technique that takes continuous effort over time. The problem is that SEO demands continuous updating through link building for example – which means every minute spent doing various tasks online counts when it comes to getting results. But when little time is spent on each task it proves difficult to expand one’s reach when needed most!
Additionally, you don’t have time to learn a lot about SEO and apply the tricks of the trade on your own website. Besides, if your site’s wasn’t crafted by a professional SEO agency from the very beginning, you’d have to make serious changes to make it eligible for Google PR .
Let’s break down small business SEO
In order to offer you a more accurate depiction of what SEO is, we first need to make sure that the way we plan on outlining SEO is clear – it’s an enigma that everyone needs help with, including our clients. It’s a concept that many may consider a mystery, but ultimately it can be broken down into basic fundamentals.
Search engines utilize algorithms that are affected by user activity based on the intent to serve users with the most relevant information out there. What this means is, at the end of the day, you’re really just optimizing your search engine users – people like you. Search engine optimization is not just a strategy, but a mixture of efforts that work in tandem to help search engines locate your business website, mark it as trustworthy, organize the information you publish on it, and show it to people whose needs are being met through these methods – so what you really have to do is optimize for these kinds of search engine users to get results.
Search Engines and Bots
One of the most common ways to find goods, services and businesses near you is through a search engine. For example, customers can type in a search query on Google and then Google will display what it has found as the most suitable and usable results.
They can enter a town’s name or its postal code in Google. Google will then return what it has found as the most suitable and usable results, often displaying local results that are near the requested area.
Search engines, or rather search engines bots, use complex algorithms to help classify collected content which allows them to determine if a site is relevant to specific locations and words. The main thing to note is that search engine optimization (SEO) is conveying your website’s content as well as making sure its relevant to the location and keywords the bot searches for.
You have to be ranked high on the search engines in order for your potential customers to find you via a Google search. That’s why you need a small business SEO service. Hence, “Marketing” is what they do! And as it turns out, this aspect of marketing is where a small business SEO service comes into play. In other words, this strategy produces good and sustained results, but only if it’s done properly! It can be challenging as a small business or solo entrepreneur, to execute all the strategies correctly, let alone to even know what these strategies are to begin with. So let’s talk about the marketing services that a small business SEO service provides you.
The complexity and simplicity of SEO
SEO is not difficult to understand, but just because it can be broken down into simple components, doesn’t mean that there are no complex elements. SEO can be complicated, but this doesn’t make its purpose any less important. Personally, I prefer sticking to the basics so as not to become overwhelmed by unfamiliar territory, but you have to bear in mind that carrying out specialized techniques used for specialized topics may reap more significant results or at least reveal information that could be useful for someone who is more knowledgeable about the subject of your interest.
SEO is an ongoing process
Search engine optimization (SEO) is not a one-and-done type of marketing technique. There are some initial optimizations you can perform that require little to no maintenance and may provide some short term benefits, but true SEO is a continual work in progress. It includes the following:
- Posting daily to your blog and social channels
- Checking your website regularly for accuracy and broken links
- Relinking pages and adding new links
Many people struggle to get enough sleep at night and these days more stay up late working on their business. But what if there was a way that your business could run behind the scenes while you relaxed and relaxed with your family? Well, that’s exactly what an SEO company like Smartfish can do for you. We are a leading Sunshine Coast based SEO and web design agency, giving you expert advice and insight into how to use your website to generate more traffic and visitors, while taking on more of a background role in helping to do so during the day while you relax and take care of other things rather than worrying about watching analytics move around all day!
So, if you’re looking for an SEO or web design agency to get your business ranking well, without charging the bank, get in touch with us today!