When it comes to luxury inner city living, it’s hard to beat Melbourne’s Southbank.
With everything so close by, including some of Melbourne’s best dining, shopping and entertainment, plus only a few minutes to Melbourne’s CBD, it’s not hard to see why Southbank is one of Melbourne’s most sought after addresses, for those that can afford the opulent lifestyle.
The latest development to add to the luxurious Melbourne skyline at Southbank is the upcoming Lumina residential development
Towering a comfortable 16 storeys over Melbourne’s skyline, these premium residential apartments are a true example of what Melbourne’s lifestyle is all about.
The ideal location that is only minutes away from superb dining, shipping and entertainment, you’ll find it hard to match the elegance and location of Luminia residential apartments at Southbank Melbourne.
Smartfish Creative have been fortunate enough to work with the developers of the project to secure the online marketing campaign for the launch of this exclusive project, providing all the elements to make this campaign a truly successful real estate marketing experience.
Starting with the development of the initial website showcasing the projected development, Smartfish have optimised the site using the latest in search engine optimisation techniques to specifically target the property marketing industry, ensuring the development will be one of the leading Melbourne residential developments to be found when people search for luxury Melbourne inner city apartments.
Smartfish have also integrated the latest in analytics and re-marketing technology for the property industry, which can provide the developers and marketers with specific demographics from all advertising and marketing campaigns, offline and online, such as the gender, age, likes and dislikes, and their location. Using this information, combined with the email marketing campaigns launching, the website will provide the developers with targeted information to assist in the sales of this exclusive Melbourne property development.
Smartfish also managed all design, print and press marketing for the Luminia property marketing launch campaign as well, ensuring a seamless integration of all marketing.