Google’s 2022 desktop experience update is coming

Google’s 2022 desktop experience update is coming

Google has recently announced that the Page Experience algorithm update will come to desktop search results in February 2022.

This is a welcome change since desktop search results have remained stagnant for quite some time now. Also, it is good to know that Google is taking an active interest in the desktop space and making changes that are benefiting both desktop and mobile search users.

The new ranking system is expected to be very similar to the one already in use on mobile.

The Page Experience algorithm focuses on good user experience.

So, what is page experience?

Well, to start with, page experience is all about how a website presents content and information to its visitors. It’s how easy (or hard) it is for a person to find what he’s looking for; to get the answer to a question he has; to make a purchase or take some other type of action desired by the website owner.

There are many factors that affect page experience based upon Google’s ranking factors. The basics have not changed recently.

These include:

  • Page speed
  • HTTPS update
  • Site architecture
  • Page titles and meta keywords
  • Site Reputation
  • Backlinks

The latest announcement also discusses the core web vitals, which is something every website owner should be aware of…

What are Core Web Vitals?

Since Google now ranks sites according to user experience, it makes sense that they would also evaluate sites on the basis of their “core web vitals”. These are simply important criteria that must be present on every website that wishes to rank well in organic search results. They include:

  • Loading time of largest contentful paint (LCP) -This is the amount of time it takes for all the page elements to be loaded and displayed on a visitor’s screen. The larger the loading time, the lower the ranking.
  • Interactivity – How interactive is the site? Does it contain videos, forms, news articles, polls, etc.? Sites with more interactivity tend to have higher rankings. However, there is an exception: If a site has too much interactivity, it may actually hurt its ranking because of the extra server load that is created.
  • Visual Stability – Does the site layout change from page to page? If so, this will negatively impact the user experience and ranking.
  • Cumulative Layout Shift (CLS) – This is the total shift in the site’s overall layout that occurs when a user mouses over a link or moves from one section of the site to another. The less the better. Pages should try and maintain a CLS of less than 1.0
  • First Input Delay (FID) -This is the amount of time it takes for a page to completely load (including images, scripts, and style information) after a visitor selects a link on a page. The lower the better. Ideally, First Input Delay should be less than 50ms.These are just a few of the criteria Google evaluates when determining how well a website performs according to the new Page Experience algorithm.

There are a number of software applications available that can quickly and accurately provide a report on your Page Experience to ensure it complies with Google,’s upcoming 2022 algorithms. The best advice would be to talk to your website developer or an SEO expert and they can review your site for you and provide you with the best advice to ensure you stay on top of the Google rankings.

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