There are many myths and misconceptions that many people believe about graphic design.
Graphic design is a very important part of our everyday lives.
Whether in business or in your every day run around, you’ll see a form of graphic design used, to provide directions, to sell you a product, to give a brand an identity, and so on.
In this article, we’ll share 7 myths about graphic design, which may change your perspective.
Myth 1: Graphic design is the same as logo design.
While logo design is an element of graphic design, ultimately graphic design is the process of creating visual communication to portray a particular message.
A logo design is basically the visual element or icon that represents your company allowing people to easily identify your business from your competitors. So in short, while it is technically classed as graphic design, there are many more components to graphic design to consider, such as brochure design, website design, business card design, and any other design that involves graphics to portray your message.
However, you need to keep in mind that graphic designers and logo designers are not always the same. Some graphic designers for instance are great at doing brochure design or design stationery, yet they struggle to create a logo or corporate brand image. And likewise some logo designers may struggle doing graphic design such as designing a billboard, or a nice corporate annual report. Also keep in mind that graphic design can include graphic art, merging the two together to create a visual message.
Myth 2: Graphic design is just for print related mediums
Many years ago this was possibly the case. The majority of the marketing back in the 80s and 90s was print based, such as posters, banners, print advertising, brochures and catalogues. However as technology has involved to include the Internet as one of our primary marketing tools, so has the graphic design industry.
These days graphic designers have to be versatile and be able to design for both the print and the web medium. This may include creating active PDF documents, banners for websites, social media graphics, and email newsletters, and even UX (user experience) design, websites and social media channels.
Myth 3: Graphic Design uses static images or graphics
As the web has evolved, so has digital marketing, and the days of using flat visual graphics and artwork to portray a message have now also evolved to use animated graphics, as well as video. Many businesses now incorporate animated gifs, YouTube videos, animated infographics and other forms of motion into their marketing. This can cover everything from social media through to sidewalk video screens and digital sign hoardings.
Myth 4: Graphic design software is expensive
While many professional graphic designers use software packages such as Adobe Creative Suite, and premium computers such as multi-screen high-end Apple Mac setups, for the small in-house marketers that just need simple marketing created, they can use tools now such as Canva on their tablets or desktop computers to create nice looking graphics. However to achieve a result it is definitely recommended that you have a background in graphic design so that you understand all the elements of the graphic design process beyond just creating something that looks nice.
Myth 5: Graphic Design is about following current visual trends
While following the latest visual trends can help you appear to be current, ultimately you want to target the client’s audience and your message should appeal to them visually. The slickest, most modern looking design may not appeal to your target audience, so definitely keep this in mind when creating and designing your marketing strategy.
Myth 6: With the right software anyone can be a graphic designer
This myth is both true and untrue. While there are plenty of software packages available now online to provide you with a lot of templates to help create a great look, ultimately you need to understand design and understand why things work and why they don’t work. And even those that have studied graphic design are not necessarily great graphic designers.
I regularly see university students that have graduated, but are terrible at creating something that works and connects with the audience, and probably could not hold a job at a design agency.
While the graphic design process is something you can learn, ultimately you have to also need to have the creativity skills to mesh everything together to create something powerful and stunning.
Myth 6: Graphic Design is about creating something that looks pretty.
While designing something that needs to look aesthetically pleasing to the eye, it is not the first and main priority in graphic design. The main point is to create something that portrays a message to your target audience and it connects with them. Sometimes this may be a visual, or sometimes it can be simply a single word on a blank canvas. The true purpose of good graphic design is to prompt a response from your audience.
Myth 7: Graphic design is all about what the designer thinks looks good.
Most people hire a graphic designer because they want to give their brand a professional look and feel. However, when it comes to the actual design process, graphic designers need to put their own personal taste aside and think about the audience and the client, and what works best to connect the two. Many designers do tend to have their own particular style, particularly when it comes to logo designs. Ultimately they are designing for you, not for what they think looks great in their mind. A good designer will work with the client and create a brief prior to commencing on the design process. This brief helps them establish the look and feel they need to create. It may not always be the style the graphic designer likes, but then again it is not targeted at the graphic designers audience, it is targeted at the clients audience and the customer.
Graphic design has a lot of layers to it, however the process and end goal is the same across all mediums.
When choosing your graphic designer ensure they are designing for your target audience to promote your products, and ensure they fully understand what your brand, your products and services are about. It doesn’t matter how many accolades, awards, or years of university training the graphic designer has, this is all irrelevant.
Ultimately you want to know that they are a good fit for your business as your design partner, to take your business to the next level.