10 Free SEO Tools for Web Designers: Our Best Picks

If you are a web designer, you know how difficult it is to do your job and keep up with the latest SEO trends at the same time.

Luckily for us, there are plenty of free SEO tools that can help! In this blog post we have compiled a list of our favorites. These 10 free SEO tools will make your life easier and they don’t cost anything so why not give them a try?

To ensure a beautiful website has clout and is able to reach more visitors, free SEO tools provide web designers with the necessary instruments without adding additional costs to their web design projects.

In order to ensure that your site, and that of your clients, is constructed with the best SEO in mind, you now need to consider these 10 free SEO tools for web designers.

Google Analytics

Google Analytics is an all-purpose tool, it helps you to understand your clients better. If you’re creating an online business, Google Analytics should be at the top of your list. One of the great benefits of Google Analytics is the amount of information you can receive from a single page.

Get started with Google Analytics by creating a free account

Yoast SEO

Our favorite SEO plugin for WordPress is Yoast. It’s a great piece of free software that will help you craft the perfect page title and meta description, not to mention plenty more goodies such as social media integration. You can export your content from Yoast into an XML file with all these awesome changes built-in.

It’s one of the most popular WordPress search plugins that provide SEO benefits to website owners and we hope you will find it useful.The Software does all of the hard work on your behalf, a great advantage if you’re not that tech savvy.

Get started with Yoast here


There are many free SEO tools that can make your job as a web designer easier. Ubersuggest lets you uncover tactics that have worked for others in your industry and provides a list of popular organic keyword phrases to help you write better content.

There are also tools for backlinking, which is an important part of Google’s algorithm. With Ubersuggest, you can explore what content is popular in your niche and approach the webmasters to get backlinks to your site.

Google Ads Keyword Planner

There are a number of excellent tools for optimizing your site on search engine pages, but the Keyword Planner is among the most helpful. This tool helps you discover new keywords and more easily find keywords that best represent your business services or products. It will also show you word bid estimates so you can budget appropriately for keyword advertising campaigns.

Robots.txt Generator

Search engines like Google use robots to crawl the web’s link and index them as searchable information. Robots cannot identify which human-made sites are not meant to be crawled, so a text file called “robots.txt” helps define which domains can be crawled by either of these devices.

Download the free generator here


Lighthouse is a free, open-source tool that helps improve internet quality. It has audits for things like performance, accessibility, and SEO metrics which are beneficial to organizations looking to rank better in search engine results pages. Lighthouse provides auditing opportunities through multiple ways including from the command line interface, Chrome DevTools, as a web UI or as

Lighthouse is a comprehensive website performance audit that anyone can use.

SEO Spider Tool

A free SEO tool called “SEO Spider,” crawls websites efficiently and generates data to help with onsite SEO. It can find broken links, temporary or permanent redirects, duplicate content, generate XML sitemap, analyze meta data and more!

Download it from the link.

PageSpeed Insights

PageSpeed Insights is an SEO tool by Google that gives you suggestions on how to improve a page’s performance and increase the overall score of your website. You can see it here for free..

One of the best things you can do to speed up your site is to remove any redundant scripts and stylesheets.

You can grab the Generator here


MozBar is a free browser extension that not only provides instant SEO metrics, but it also lets you create custom searches and assess the Page Authority and Domain Authority of any site.

SEO Peek

SEO Peek is a free browser extension that allows you to get an in-depth look at the on-page SEO factors of the web page you visit through just one click. It checks the DOM, HTTP status, response headers and more.

We hope you will find these tools helpful to begin with your search engine optimization, there are more professional and advanced tools available in the market that one can use, and for designers just starting out on a budget, these are great free options.

Find out more about SEO Peek

Not Free, but definitely worth mentioning – SEO Profiler

And while the next option is not free, it is one SEO tool that I recommend every professional web designer subscribe to. SEO Profiler is a premium SEO tool that not only does almost everything mentioned above but will also allow you to spy on your competitors. This means you can quickly see their strengths and weaknesses, check their rankings, and backlinks, and then work toward beating them. And believe me, it works, and very effectively!

Check out SEO Profiler here

If you’d like a free SEO report on your competitors, call Smartfish and we’ll generate this for you, and discuss your SEO strategies to outrank your competition.

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